E-commerce SEO and Non E-commerce SEO have some common principles but at the same time due to different objectives related to strategies implementation, there are many different key principles. If you are not aware of the major differences between these two then your SERP rankings will suffer badly.
Therefore, it is also important to know that e-commerce SEO is more technical and has many points to understand. In contrast, Non-E-Commerce SEO is not technical and have a different impact on businesses or website.
So let’s go through the blog to know some major differences and about the strategies implementation so you can have a clear understanding.
Through E-commerce SEO people will be able to find your online stores more conveniently. Basically, it is a process to make your stores visible on SERPs and a good amount of traffic can be easily generated on your website. You can get paid traffic as well but through SEO it is much time-consuming and not very costly to your pocket. In E-commerce SEO it involves the optimization of your product description, headlines, and even internal links. Every page of your product should have a proper structure of SEO to draw traffic and make it visible to the audience.
Non ecommerce SEO refers to websites that do not have the capabilities of e-commerce. It does not facilitate people reviewing or buying products or services online. Such websites do not provide options to do online shopping, rather they provide information to people. Non-E-commerce SEO does not aim to sell or run any online store. Some common examples of Non-E-commerce SEO are blogs, creative portfolios, or any government official website.
Different Strategies To Implement E-commerce SEO and Non-E-commerce SEO
Here are some of the most useful strategies for E-Commerce SEO and Non-E-commerce SEO which are not only helpful but their implementation will help you in selling your products on a big margin and making your business reach its goals. Moreover, helps in ranking up the websites.
On-page optimization consists of structuring different elements on your web pages. Which includes a meta title, meta description, and header as well. These are some crucial components in ranking your web page on search engines. Before optimizing any specific web page it is important to have a clear focus on the keywords and have some useful keywords. The primary keywords are also related to the secondary and LSI keywords which will help to make your web pages more clearly optimized. This will make your website more enhanced on the search engines. Moreover, for on-page optimization, it is important to know that URL, and meta tags play a vital role in optimizing the web page.
Adding Long Tail Keywords in Content
To gain excellence in e-commerce SEO it is important to develop blog posts that consist of long-tail keywords that are related to your products and store. For Example, in E-commerce websites, if you’re selling products that are related to weight loss tea, then you should write blogs about the benefits of having different types of teas and add keywords that relate to your content. In this way, people will not only gain information, but your website will rank higher on the search engines.
Adding Internal Links
Make sure that internal links are in your content which will benefit in generating traffic towards your website. The main reason for adding internal links is not only to benefit your website but also to help out the people. Make sure to add links in the relevant keywords, it is good not to overuse them. By this method, people will be guided towards the other pages and products of your website and it will make it more convenient to find your products and get benefits.
Differences Between E-commerce SEO And Non-E-Commerce SEO
Non E-Commerce SEO
E-commerce SEO has the main focus on selling and listing products online.
Non-E-Commerce SEO does not have any intent of running a business, it’s major focus is to educate people reaching on their websites.
It targets keywords like “buy” “sell” or “discount” which helps users in buying products.
It focuses more on keywords which consist of educational content and an intent of answering questions or giving solutions.
The main goal is buying and selling products through online stores.
The primary purpose is to deliver the right information to viewers.