
| Factor | WordPress | Custom Development |
| Launch time | Days to weeks | Weeks to months |
| Upfront cost | Low ($3K–$15K) | Higher ($20K+) |
| Ongoing plugin costs | Yes | No |
| Performance ceiling | Moderate | High |
| Security surface | Larger (public CMS) | Smaller (private codebase) |
| Scalability | Limited by plugins | Built to spec |
| Ownership | Platform-dependent | Full code ownership |
| Best for | Content, branding, marketing | SaaS, platforms, complex logic |